Xiaomi SU7 Ultra Sales Crash: From 3,000 to 45 Units - What Went Wrong? (2026)

The Xiaomi SU7 Ultra, once a sensation in the automotive world, has seen a dramatic decline in sales, with only 45 units sold in December 2025. This hyper sedan, boasting an astonishing 0-60 mph sprint and record-breaking Nürburgring lap times, initially generated significant hype and around 3,000 sales per month. However, the good times have come to an end, and the car's performance has been marred by several issues. The SU7 Ultra's power was initially limited due to safety concerns, and despite public outcry, Xiaomi only restored the full power of 1,548 hp. Additionally, design flaws, such as non-functional ducted hoods and electronic door locks that failed in accidents, further sullied the car's reputation. Despite these challenges, the Xiaomi SU7 Ultra still managed to sell well in China, surpassing its initial target of 10,000 units. However, the recent drop in sales raises questions about the car's long-term viability. The Xiaomi SU7 Ultra's sales figures for 2025 are as follows: March (3,098), April (2,283), May (2,360), June (2,234), July (2,494), August (2,366), September (488), October (130), November (80), and December (45). The 'base' Xiaomi SU7 is also performing well, outselling the Tesla Model 3 in its home market. Looking ahead, Xiaomi CEO Lei Jun has set an ambitious sales target of 550,000 units for 2026. However, with the SU7 Ultra's sales plummeting, its future remains uncertain. The article concludes by questioning whether the ultra-capable SU7 Ultra will survive in the market.

Xiaomi SU7 Ultra Sales Crash: From 3,000 to 45 Units - What Went Wrong? (2026)

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